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| Video for Business Tetra Media Group |
February 2009 |
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 TETRA MEDIA GROUP
Commercial and Corporate
Video Production Services
We tell your story in a memorable way. Whether it's online, broadcast or on DVD, we can deliver a message that your clients and prospects will remember.
Research tells us that after just three days, we retain only 10% of what we hear, 20% of what we see, but 65% of what we hear and see. That's why video is a great tool for delivering your message.
The team at TETRA MEDIA GROUP consists of professional media producers, videographers, writers and designers who deliver creative and compelling video productions tailored to meet your needs. Whether you need a full cycle production from script to screen or simply an event videotaped and delivered on DVD, the team at TETRA MEDIA GROUP is at your service, when and where you need us. |
Top Ten Tips for Creating a Great Web Commercial
No newsletter would be complete without a top ten list and we're no exception. This may never make it on the Late Show, but good stuff just the same.
1. Be a problem solver--offer a solution to your prospects problems, from a fence that's losing the battle with Mother Nature to help with confusing tax codes. Appeal to the viewer's dilemma.
2. Be Visual--This one seems obvious since we specialize in the visual medium. But if you use the opportunity to show the viewer what your product or service can do for them, they'll remember it more than if they just read it.
3. Use Music--It's a proven method for enhancing memory and creating incentive to purchase.
4. Brevity --Your audience doesn't need to know entire your history, just your story. 30-90 seconds will do. Our attention spans aren't what they used to be.
5. Testimonials--If you have happy customers that will sing your praises, ask them to do a brief testimonial on camera. And make it fun. Viewers relate to your customers.
6. Make it user friendly--Don't make the viewer work to see your commercial. Have it start automatically as soon as they click on your website.
7. Value Added--A web commercial adds value to your site, but only if you give the viewer something they see exclusively on your site. Make it work for you.
8. Talent--If you use on-camera talent, make sure they are professional and look their best, so you look your best.
9. Call to Action--Prompt the viewer to place an order or pick up the phone to call you.
10. Always, Always, Always hire a professional to produce your commercial. You're a professional. Don't trust your image to an amateur.
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Why are we switching to Digital TV?
An important benefit of the switch to all-digital broadcasting is that it will free up parts of the valuable broadcast spectrum for public safety communications (such as police, fire departments, and rescue squads). Also, some of the spectrum will be auctioned to companies that will be able to provide consumers with more advanced wireless services (such as wireless broadband).
Consumers also benefit because digital broadcasting allows stations to offer improved picture and sound quality, and digital is much more efficient than analog. For example, rather than being limited to providing one analog program, a broadcaster is able to offer a super sharp "high definition" (HD) digital program or multiple "standard definition" (SD) digital programs simultaneously through a process called "multicasting." Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers. Further, DTV can provide interactive video and data services that are not possible with analog technology.
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 Training and Education
"Tetra Media Group provided an excellent videotaping program for my afternoon continuing education session for psychotherapists. My topic was "Nuturing Families" and included a cooking demonstration and discussion. There was a quick turnaround. Thanks for a great job. I would definitely have them help me again."
Alice B. Licensed Professional Counselor |
Marketing Your Services on the Web
click to view  "The folks at TETRA MEDIA GROUP did an outstanding job for my client. They went above and beyond what I expected. The quality was high, the price was very reasonable, and on top of that, they're a pleasure to work with."
Tracy V., Marketing Executive |
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When You Market with Video, People Notice
click to view
 "I really love that video! It is so good and really tells your story better than anything!. Great Job . . . I love it!"Viewer commenting on Big D Cats Web Commercial |
Video is Great for Raising Awareness and Support for Community Organizations
"On behalf of CITY House, I would like to express our gratitude to you for your video production that was shown at our "Making Space" event held on June 15 at the Plano Centre. Your participation helped make it a great event and we look forward to your participation in other CITY House events! We've also been able to post the video on our website and will use it to promote our vision at other presentations."
Charles W. Executive Director of CITY House |
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From Script to Screen, we tell your story in a memorable and impactful way.
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| Save up to $400 |
Free Voice Over Services with your next production -- with this coupon |
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Offer Expires March 15, 2009. Some restrictions apply. Call for details. |
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